Welcome to ASM Ireland

We are Ireland's #1 Travel Trade Sales Representation Company

Alan Sparling

ASM Ireland has over 60 years experience within the Irish travel and airline industry. Our team live and breathe the travel industry and know it inside and out. We’ve invested a lot of effort in building and maintaining strong relationships with  key influencers within the Irish travel trade.  

It makes us the ideal partner for your Airline, Tour Operator, DMC, Hotel or Tourist Board if you’re looking to enter the Irish market.

Furthermore, we have a proven track record of increasing sales and delivering targets for our clients.

Today, we proudly represent

Scandinavian Airlines, All Nippon Airways, Caribtours, Your Car Hire & OBEO Travel DMC

Alan Sparling, Managing Director, ASM-Ireland.


About Us

ASM Ireland is a Dublin based sales representation company staffed with a highly experienced airline and travel industry team.

We pride ourselves on having built a reputation of becoming a leading and dynamic representation company within the Irish market.

With our experience, know-how and networks, we offer a cost-effective market entry service for Airlines, DMCs, Tour Operators, Hotels and Tourist Boards.

We help by eradicating the substantial costs normally associated with having a local presence in a new market. Our team ‘hit the ground running’ on your behalf, meaning no time is wasted getting familiar with the market, thereby enabling you to secure immediate results.

We get the results you want ......... and fast.